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Create a hero campaign asset that could set the tone for a high stakes boxing event, drive pre fight momentum and cut through a global fight week media environment.
The challenge was to distil the scale, tension and personality of the bout into a single, campaign defining piece of content that could anchor promotion across platforms and audiences.
Creative contribution to the campaign for the Ryan Garcia vs Mario Barrios high stakes bout, shaping key promotional content used across the build up to fight night.
Work focused on developing high impact motion led content that captured the intensity of the matchup, balanced sporting credibility with cultural relevance, and helped drive anticipation across platforms. Assets were designed to travel across digital and event environments, supporting amplification through talent channels and wider promotional activity around the fight.
The creative approach prioritised pacing, narrative tension and emotional build, ensuring campaign content performed strongly throughout the promotional window and around key moments leading into the event.
Campaign and Audience Impact
Show Scale and Commercial Context
