A multi-skilled Lead Creative specialising in design-led storytelling, shaping ideas from concept to completion. Confident leading and collaborating within teams, with a proven ability to manage multiple projects simultaneously while maintaining high creative standards.

My experience spans motion, illustration, branding, VFX, AI-assisted creative workflows, social content, print, animation, video editing, and UI/UX design.

“I’m a designer, not an artist.”

Design is about solving problems, not self-expression. While art provokes, design creates clarity, connection and impact. Every project starts with understanding the brand, the audience and the story that needs to be told, then translating that insight into work that is visually strong, emotionally resonant and built to perform.

Core Skills

Leading cross-disciplinary teams
Presenting creative strategy and concepts
Team mentoring
Creative direction and brand strategy
Motion design and animation
Brand identity and visual systems
UX and UI design
Campaigns and digital content
Broadcast and live event design
Art direction and visual design
Storyboarding and concept development
AI-assisted motion and graphics
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