The Work

We created the campaign "A Bond Like No Other" that highlighted the unique bond between horse and rider. A message that resonated with animal lovers, which is a huge audience segment, as well capture interest from Olympic sports fans interested to learn more about equestrian sport.

The digital and social media-led initiative, supported by a TV launch film, was divided into two phases: the pre-Games phase emphasised the unbreakable bond between horse and rider, while the Games-time phase showcased equestrian sport as "A Sport Like No Other." provided ideation, strategy, creative production, social media management, and paid media support, with a team on-site in Paris to capture real-time content.