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The International Skating Union (ISU) wanted to celebrate the artistry, talent and dedication within figure skating through a world-class annual awards show. The challenge was to create a visual and digital experience that reflected the prestige and elegance of the sport while appealing to a global audience of fans, athletes and professionals. Each year presented the task of delivering a fresh creative approach that honoured the tradition of the ISU Awards while maintaining consistency with the organisation’s established brand identity.
For the past five years, I have led the creative direction and production of the ISU Awards, overseeing every aspect of the live show visuals and digital content. This included designing all on-screen graphics, social media assets and promotional materials, ensuring that each element aligned with the ISU brand’s sophistication and artistic spirit. From motion graphics and stage visuals to award category reveals and event storytelling, every detail was crafted to capture the beauty and emotion of figure skating. I worked closely with the ISU team to maintain a sense of continuity year after year while evolving the creative direction to keep the experience fresh and engaging.
The ISU Awards have grown into a signature event that unites the global figure skating community in celebration of excellence and creativity. The visual identity and consistent delivery helped elevate the prestige of the ceremony, engaging audiences both at the live events and across social media. By combining elegance with innovation, the ISU Awards have become a highlight of the skating calendar, reinforcing the ISU’s position as a leader in promoting the artistry and achievement of the sport.
