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Deliver a unified creative look and feel for the Riyadh 2025 Islamic Solidarity Games, while driving global engagement through social first content and maintaining momentum throughout the live event across multiple platforms, audiences and languages.
The challenge was twofold: establish a strong, recognisable visual identity for the Games, and sustain high levels of engagement through scheduled and reactive social content during an intense, fast moving competition window.
Creative delivery of social content for the Riyadh 2025 Islamic Solidarity Games, producing a high volume of social first content across the full lifecycle of the event.
Responsibility for the creation and rollout of all social content for the Games, spanning pre event build up, live coverage and post event storytelling. This included both scheduled content and reactive creative, responding in real time to competition moments, results and audience engagement during the Games.
The work covered static, motion and animated assets designed to perform across multiple platforms and formats. Close collaboration with production and data teams ensured content aligned with live schedules and key moments, supporting wider event amplification.
Social Media Performance
Broadcast Performance
The campaign delivered sustained global visibility for the Games, driving significant audience growth, engagement and reach across both social and broadcast platforms.
